Thursday, February 27, 2014

Double profits with better ads.

Doubling the effectiveness of your advertising marketing material will double your responding leads.  This is what ads are intended to do.  It's the definition of effectiveness.

Assuming your sales and closing methods remain consistent, the number of leads will directly impact your number of buyers as well.  (from 10 to 20 per month for example).

All this is done without even increasing your exposure (another subject).

After a year, you’ll also have doubled the amount of retained clients simply as the number of monthly buyers increases.  Again, this is assuming your sales, quality of services and retention is consistent.
      (Example:  You retaining 10% from 20 instead of 10% of 10 buyers. Use any number you want.) 

After a year, you have 24 retained clients(2 per month) and 20 one time buyers (44 clients per month) simply by doubling the response rate of people who have already been viewing your ads.  

service business marketing


Essentially, you went from 10 clients per month retaining one per month= 22 clients after a year to 44 clients per month after a years time.    

Here are a few ways to actually make this happen.

Ways to Increase Ad Response Rate:
            -  Increase the professionalism and quality of your ads, website, and listings(duh). 
            -  Make a stronger offer for the new prospect with a bigger reward for action.
-  Provide more persuasive reasons that speaks specifically to a special group of  people(demographic nitch).  Include community focused messaging.
-  Make it easier for the prospect to contact you.  For example, include the postage stamp for them to answer to mail; Include different ways for them to contact for the offer you either by phone, email, or in person.
-  Provide a risk reversal guarantee.   “Returns or refunds accepted in the first 30 days, no questions asked.”
-  Include convincing and high quality social proof or testimonials whenever possible that speak to the prospect.
-  Correctly format to your ads(will be covered in another post).

Wednesday, February 19, 2014

Fringe Benefits Grow Businesses

Grow Business

Since your income is tied directly to the quality of services you provide and the manner you deliver these services, you need to have a tangible way to measure client satisfaction and improvement.  I’m not talking about financial bookkeeping and net income recording.  I’m talking about going to clients for answers on how your business is performing with client satisfaction surveys.  You’ll find as client satisfaction increases, so does your income.  This means it makes it easier to grow your business and its helped me grow my business in the past.

If you aren't conducting client surveys or having someone do it for you, you’ll be left in the dark as to whether your clients are thrilled and eager to buy or ready to leave at the next drop of a hat.  Either way, you won’t know till it’s too late.



As you conduct surveys, you may notice that some clients aren't experiencing overwhelming satisfaction but that they continue to hire you.

Chances are, they are staying with you for fringe benefits which may be completely unrelated to the business you provide.   It could be that they simply enjoy the camaraderie with your people, that they share things in common with you, or that they enjoy meeting mutual friends at your place of business.  Or, it may simply be that they enjoy being associated with your business as bragging rights with their family and friends.

Either way, you want to know what these other reasons are.  Knowledge is power and you can use these fringe benefits to grow your business.   Then, you can enhance these fringe benefits and even market them to potential clients as reasons to sign up.  When it’s all said and done, it pays to know why clients work with you then to adjust accordingly.   


Tracking client Improvement

We should also be tracking how effective your businesses are at doing what they are supposed to do.  Client satisfaction and actual client improvement may not have any correlation in many businesses.   In fact, many businesses are based off soft benefits such as facebook where client satisfaction and client improvement are mostly indistinguishable.  

Try to identify to what extent client satisfaction and client results interact in your business to maximize both.

Friday, February 7, 2014

7 ways to double your business's Visibility

Double your Business visibility

-        Increase website optimization for surrounding geographical areas.  
-        Increase website optimization for all possible related keywords in your industry.
-        Increase website optimization for other related businesses that solve the same problems you do.
-        Increase website optimization for unrelated businesses or industries which serve similar or identical client demographics.
-        Increase your number of direct mailers.
-        Increase your number of ad placements on business listing services, local communities, Yelp, Craigslist, the Yellow Pages, etc. 
-        Increase your number or quality of total lead generators.  This could include virtually anything including salespeople, websites, partnerships, lead boxes, etc.

Sunday, February 2, 2014

My own creation: 12 months of notes Learning French

This post isn't related to anything business, self improvement, or finance but I don't believe in wasting good content in any form when we have the internet at our fingertips.

The last 12 months, Iv been trying to pick up the French Language and have to admit its harder then what I anticipated but I'm making progress.  I'm sharing my notes for an English speaker learning French.  I'll probably post another revised template latter, I revise this thing at least once per month as things become more and more clear.

Right now, I can watch French television with the subtitles and I understand about 80% of what I read.  Its the ear that I find the hardest.  If I don't have those subtitles, its really hard to know whats going on at this point.  Anyways, if this helps one student learn French, its worth it.  Here it is, My notes.


There isn’t any bread                         il n'y a pas de pain
Are there...                                          Y-a-t-il des?                 (il y a) =3rd person avoir.
There is/there are some bread          il y a du pain(there is/there are)
About 10 years ago(numbers)            il y a 10 ans


More/most/any                                  plus froid/court/big/dry

Some                                                   quelque(some or any)/certains
Someone                                             quelqu'un
Sometimes                                             quelquefois
Somewhere                                            quelque part
Somewhat, a bit, rather                         quelque peu
Whatever/whichever                             quelque...que- a quelque prix que(at any price)

Adjectives come after nouns unless about beauty/age/good bad/size.  They agree in number and gender.  4 forms, add e for fem and s for pl.
Tout/tous/toute/toutes- all/every/very/any/completely/whole/full/entire
Neuf(m)/neuve/neufs(m)/neuves-  new

Ce/Cet(vowel), Cette, Ces(these/those, 1 forms plural)
Ce for this, that, it, these/those or pronouns like he, she, theyWith etre "c'est" its…
C’est mon frère. Ce sont mes chiens.

Ce/Ca can mean both this or that.
Ce usually means "this ___" with a noun. Je vous donne ce livre.
Ca usually means it(impersonal) or ‘thatOften replaces ceci/cela spoken!
>Ca va aller mal. It(impers) will go badly.  Donne-moi çà! Give me that!

Pronouns(used in place of the person/place/thing)  Ex.   Votre livre, celui-ci.  Your book is this(ce) one(lui) here(ci). Again, no difference between this(these)/that(those).  You will know if its “that= là” or this- ci.

 Just use ce,  then Masc/Fem pronoun(lui/elle), then  ci/ là.  If its pleural masc use eux instead of lui.  If its pleural fem then use elles.  
Masc S                        celui-ci/celui-(this one here/that one there)
Fem  S             celle-ci/celle-là (this one here/that one there)
Masc Pl           ceux-ci/ceux-là(these ones here/those ones there)
Fem Pl            celles-ci/celles-là(these ones here/those ones there)



C’est vs Il est      (ce sera/this will be) (il sera/it will be) 
C’est(ce sont): (to describe things/names or identification for  someone/adjectives for places or reactions)  nouns
He is a friend, he is charming.”  C’est Luc.  C’est un ami.  Il est charming.  C’est mon mari, c’est cette voiture. Ce sont des chanteurs (c’est des chanteurs)

 Use C’est for Noun objects
Object/places/reactions-  C'est cher/utile/beau/adapte!(masculine descriptions)
             (c’est chaud, beau)           Négation-  Ce n’est pas chaud/beau/cher!

When reacting to situations,  C’est trop tard(modified adverb), C’est bizarre.  C’est ideal, formidable, parfait(fem). 

Modified adverbs:  C'est trop tard.  C'est par ici.  C'est très loin.


Il est (elle est, ils sont, elles sont) depends on gender and number.  Decribes a person, or a phrase about a person
UnmodifiedIl est tard.  Il est fort
Phrase Il est a la banque. 

Il est+ adjective  il est grand, elle est blonde, ils/elles sont amusants, etc
Plural :  Les Jackson 5 : Ils sont célèbres(may be said as Ce sont célèbres.)

Spoken french-  Don’t say “il est un / elle est une / ils sont des”. Say “c’est un, c’est une”, “ce sont des”.  Ex.  Will Smith.  C'est un celebre.  Les Jackson 5:  Ce sont des chanteurs(they are singers).
                                                                                                                                   

It-      Doesn’t exist.  There is no neutral, its either il/elle, une/un, le/la, ce/cette.
Il-  (masc noun)    à Or he(il coute/elle coute) Elle coute cher(fem/voiture).  Use it when talking about a noun you are referring to.
Elle-  (fem noun)  à Or she(pr), her, herself
Ce/Cette-  with etre "c'est" its.  Ce alone means this.  Pronounced the same.
Le/la-  the/it         à  Or him/her
Un/Une-  a/it       

Me, te, le(he), la(her), nous, vous, les replace direct objects.  Sometimes for people/often for things)
  Ex: "Marie was at the bank today. When I saw her(la)  I smiled." 
 (a book.) I am giving it to the teacher.  Je le donne au prof.

                                                                                                                                               

Of the, to the, about the, by the, at the, etc
Elle pense aux(of the) vacances
                        (‘for’ when expressing purpose or use.  Une tasse à the, sac à dos)
            To/in/at(or ‘with’ when talking about a single food ingredient)
                        (‘by the’ for measurements.  Au kilo/payer à la semaine)
                        Often means to, in, or at)(to the, at the, in the)
à       To the/at the/with/about          à + le/les (m) = au/aux(aux US) “o”( à le doesn’t exist, neither does à les)
              à + la (f)            aux-with

Where                                                               où    
Or/either                                                           ou(both sound like boo)
Had                                                                    eu (nous avons eu la pluie, passe)   

« je suis au travail »       « je parle au concierge »   (beats the repeatativeness of french from saying « je suis a le travail, je parle a le concierge »

                                                                                                                                               

A book                                                                        un livre
Books/the books, water/the water                des livres, les livres, de l’eau, l’eau
Generally, à means to, at, or in, while de means of or from. Both have numerous uses. De can mean to with a few impersonal expressions or when talking about means or manner of doing something.
He wants to talk about the new book about-  il veut parler du nouveau livre.
Of-from-some-to:
DE LA if next word is (f) noun,          "j'adore manger de la viande. (of the)
DU (not de le),                                      "j'aime faire du velo"(of the)
Des= (plural Masc or fem)                 some(they can all kind of mean some…)
Ou est ce que je changer de la argent.  Helps to think of it as some(not of the)

Posession Meaning:  De is used instead of ‘s in English.  Les pieces de Shakespeare.

Adverbial pronouns(replace words/names)-  Y and En
Y-   With Verb + “à(au, aux) + noun.  Y replaces à + noun)    (THINGS-ANIMALS)
Ex.   ‘’Je reponds à ton emailJ'y reponds.   Y replaces ‘’To the email’’.
- Y can also have total different meaning= "there" and can replace là.


En-  With Verb + de(du, des) + noun.  En replaces de + noun.  (THINGS-ANIMALS-PEOPLE)
Can’t be translated perfectly; of the, some..
Ex. Que penses-tu de mon livre?  Qu'en penses-tu?’’ voulez du(some) café

-  En also represents a part of a quantity or number.  If there were bushels of strawberries, you would buy "of them/some"  (ex.  J'ai achete des fraises.  J'en ai achete) 
           
-        En also is used to talk about a verb currently happening(like ing english) and comes before, en finissant, en partant, en allons, En train, En parler.  

ANT modifys the noun.  J’ai vu Luc sortant de l’ecole.  Luc is modified. ANT is used to say ‘while’.  It can also be compared to –ing
                                                                                                                                               

Qui/que= who, which, that(que: when).  Both for person or things.

Qui:  a subject or indirect object(if people).  Usually person. (who/whom)
 Ex.      Je connais un homme qui peut faire ca.  J'ai un chat qui est tres paresseux(lazy).

Que:  for a direct object (which, that)
Ex:       Le cadeau que j'ai achete.  L'homme que je connais. 

Also :  Je lui ai téléphoné quand j'étais rentré et que(when) j'avais fait mes devoirs.
            Que can ALSO repeat comme, quand, si, etc.


Relative Pronouns-  Lequel/Don’t  (which/of which)
Which
Lequel: which(things)-  for indirect objects.
The desk on which you put the book.  Le bureau sur lequel vous avez pose le livre.
The flower about which I am thinking.  La fleur à laquelle je pense(fem).
            à+lequel.  Masc.  Auquel(About which)/auxquels  


Of which  ‘of’ Which/Whom/whose/about which/that
Duquel/Dont(both used with de(of which), often interchangeable)
Duquel(of which) usually for things/animals.
Don’t(of which) is for people/things/animals.  Chose Dont when you can use either.
Dont replaces any person/thing after de/du/des(forms)
           C'est la dame. J'ai parlé de cette dame.    > C'est la dame dont(who/that) j'ai parlé.

                                                                                                                                   
Possessives
mon/ma/mes(my),  ton/ta/tes(your),  son/sa/ses(his, her, its),  notre/nos(our),  votre/vos(your),  leur/leurs(their)
-  Men and Women both say mon livre and ma maison(f).
-  Son/sa/ses each mean his/hers/its.Son frère et sa sœur- his brother and his sister
Une femme et ses enfants.
-  Ce sont nos enfants.
-  Le sien/la sienne(his/hers/its)/mien/mienne/leur(theirs)etc-  emphatic. lisent leur/leurs (livre/livres)
                                                                                                                                               
(myself, yourself)-  me, te, se(oneself), nous, vous, ils, On(oneself/we/you)
Je m'achèterai cela » ("I’ll buy myself that").  « Ils se parlent » "They are talking to each other." « La porte s'ouvre », "The door is opening itself,".

Soi- self/oneself/for unspecified persons  Soi meme-  self same.

EmphaticMoi/toi/lui/elle/nous/vous/eux/elles-  me, they, them
Often after (à, avec, de, pour, apres, chez)  and finishes sentences.   Ce stylo est à moi.  Je travaille pour toiOften to ask/answer questions.

LUI and LEUR (without S) are used to say "him/her" and "them" after verbs expressing attribution (give or say something to someone, for recipients)
donner(give)          apporter(bring)        envoyer(send)     attribuer(assign)           dire(say/tell)              demander(ask)

Leurs is possessive adjective their > leurs amis = their friends.
                                                                                                                                               
Question words:
Comment-  can be how/what?  Can be a variety of questions.
Quel(what/which) Its a question word. Quel/Lequel=  Which/Which one
                                                                                                                       


Present tense Endings  Je mange =  I eat; I’m eating. 
IR        Finir:                          is,     is,     it,    issons,     issez,     issent

ER      Parler :                  e,       es,       e,      ons,        ez,      ent

RE      Perdre                    s,        s,        -,       ons,        ez,         ent
Third group all end in -ir, -indre, -oir, and -ettre
                                                                                                                                               


Future=  (will/would)                                          (Same in ir/er/re)
Add present endings of Avoir  :  J'ai, as, a, avons, avez, ont
Manger:  Ex.  I WILL eat.  Nous demenageons a Paris.
Je mangerai    (‘ray’)
Tu mangeras(tu and il/elle same sound)
Il mangera
Nous mangerons (nous and ils same sound)
Vous mangerez(sounds like ‘e’ ending)
Ils mangeront
Irregular:     Etre= Ser       Avoir= Aur         Aller= Ir         Faire= Fer

                                                                                                                                               
Imparfait Regular        LIKE –ing verbs in english  (Same endings in er/ir/re)
Present tense NOUS form of verb, take off ons, add Imparfait endings of Avoir:
Ex.  Aller :  Vais, vas, va, ALLONS, allez, vont.  allais, allais, allait, allions, alliez, allaient (irregular verbs too, just not etre).

Je mangeais-  I was eating
Tu mangeais-  You were eating
Il mangeait-  He/she was eating
Nous mangions- We were eating
Vous mangiez-  You were asking
Ils mangeaient-  They were asking   (Je, Tu, Il Sound the same)


Imparfait Uses:
Background- situation or scene, doesn’t move story forward.
Often about the date, time of day (Il etait 4 heures), weather, the scene(what people were doing), external circumstances, age, physical appearance or traits or condition, mental state feelings or attitudes(nous etions mals) he wanted(voulait)

Habitual or continuous event-  in length or repetition for undescribed number of times where beginning and end are unknown.  Most -ING words in English; French imparfait

Often about the distant past.  “Quand j’etais jeune, je visitais ma grandmere(habit).’’ 
            “J’allais a Paris=      ’I used to go to Paris/I was going(would go) to Paris

For general events: what took place while/when something else happened.  Uses the article Le/la(imp) vs un/une(passe).
  (Elle regardait la tele quand sa mere est retournee).

Expressions followed by the imperfectle lundi (on Mondays), le soir, le matin… tous les lundis (tous les matins, soirs, jours…), chaque jour (mois, année…), d’habitude, habituellement, généralement, en général, normalement, parfois, quelques fois, de temps en temps, rarement, autrefois.

Doubled up in one phrase if 2 actions are same length.
Pendant que j’etudiais, tu regardais la télé. While I was studying, you were watching TV.

Conditional (I would eat)

Présent
je mangerais
tu mangerais
il/elle mangerait
nous mangerions
vous mangeriez
ils/elles mangeraient



                                                                                                      
Passé compose (2 verb parts) Like –ED verbs in English
Verb endings-   Take off present tense ending add é(er),   I(ir), or   U(re)

Examples(present of avoir/etre and passé conjugation.)
(AVOIR)  most common 
j'          ai aimé            nous     avons aimé
tu         as aimé            vous     avez aimé
il/elle    a aimé              ils         ont aimé
           
(être)  used with Se,  Aller, arriver, descendre, devenir, entrer, mourir, naitre, partir, passer, rentrer, rester, retourner, revenir, sortir, tomber, venir.(actions).  The ones that use etre are associated with some kind of move.
           
je         suis devenu(e)            nous     sommes devenu(e)s
tu         es devenu(e)                vous     êtes devenu(e)(s)
il          est devenu                   ils         sont devenus
elle       est devenue                 elles     sont devenues


Passe compose Uses: actions events or states are limited with a known beginning and ending(Narration).  FRENCH EQUILIVILANT OF –ED.

Something specific takes place at a very precise moment during the background and advances the story. Ex.  Red riding hood met the wolf in the woods and the wolf asked(not habitual).
Ils sont entrés (specific event – short in length) pendant que nous dormions(ongoing action – longer in length, Imp). They came in as we were sleeping.

Words that Tend to be followed by Passe; d’abord, puis, ensuite, enfin, finalement, soudain, tout à coup, tout de suite(introducing specific events)  Passe describes Sequence of events    He finished his homework, then(puis) he brushed his teeth. 

Passe uses the article un/une  vs  le/la 
Le lundi, je dînais chez ma soeur / Un lundi, nous avons dîné au restaurant.
            (habitual/le article Imparfait)                      (specific/un article Passe)
            Takes place in a specific scope of time:  1 hour, 3 days, 2 weeks, etc

Doubled up(if 2 actions are same length)
Tu es rentrée quand je suis sortie. You came in as I was going out.

Here is a story to illustrate difference btwn Imparfait/Passe
C’était le 3 juillet (background). Il faisait beau (background). Les oiseaux chantaient (background). J’avais vingt ans (background) et je me promenais dans Paris (background). Généralement (habit : imparfait will follow), je passais mes vacances avec mes parents. Mais cette année-là (specific time: PC will follow), je suis allée à Paris avec des amis. Je ne parlais pas très bien français (background), et j’étais un peu timide (background).
Il était midi (background), et j’avais faim (background). Je suis entrée dans un café, et je me suis assise à une table (specific events/storyline). C’était un petit café typiquement parisien. Quelques personnes déjeunaient et parlaient tranquillement (background). Le serveur est venu à ma table, et j’ai placé ma commande (specific events/storyline).
Pendant que j’attendais mon repas (ongoing event), j’ai commencé à me sentir mal (specific event). Soudainement (introduces PC), je me suis évanouie et je suis tombée par terre (specific events, storyline). Le serveur a téléphoné aux pompiers (specific event, storyline). Ils sont arrivés très vite (specific event, storyline). Je me suis réveillée (specific event), mais je me sentais encore faible (ongoing with no ending). Alors, les pompiers ont décidé (specific event/storyline) de m’emmener à l’hôpital…
                                                                                                                                               
Sometimes Passe and Imparfait are both optional
The problem is “I sang” or verbs in the tense(I have eaten, I had eated, he has eaten… can be translated as “je chantais” or “j’ai chanté”: it is the rest of the sentence that tells...
Il a fait beau hier - (the weather was fine yesterday and it's probably over)
Il faisait beau hier- ( everything is possible for today: bad or nice weather)

Or Mixed
“Quand j’étais jeune, j’ai visité ma grand-mere plusieurs fois.(passe because ‘several times’(fois) is Limited).   “J’étais au supermarché quand j’ai vu mon ami.’’
Imp                    passe(limited time period assumed)
                                                                                                                                               
                                                                                                         
LEARN FUTURE ALLER/ETRE/AVOIR

aller-  to go/i will : going to(all forms)*       V/A/I                                    going
Present           Vais, vas, va, allons, allez, vont                                (going to)      
Imperfect:     allais, 2, allait, allions, alliez, allaient                     (i went)                       
Future:           irai, iras, ira, irons, irez, iront                                (will go)*****
Passe:             allé                  (find phrase)                                      (I went)
je suis allé. tu es allé, il est allé, nous sommes allé, vous etes allé, hils sont allé
Conditional   j'irais, tu irais, il/elle irait, nous irions, vous iriez, ils/elles iraient

*Near future : Aller present + infinitive  Ex  Ils vont manger.  (going to eat).
Qu’est ce que vous allez étudier demain ?(present used with infinitive)
Demain nous allons étudier la science.
-- Use Aller(going to) to avoid Future conjugation of a verb.  

                                   

venire- to come                                  Viens(2), vient, venons, venez,viennent(venu passe)
**Recent past Venir(present) + de + infinitive.   Tu viens de parler.  Il vient d'etudier.  Like English :  (JUST)  You just talked, he just studied.
convenir- to agree,  advenir- to happen,  parvenir- to send  provenir- to come from


                                      
 etre-  to be                           
Present:          Suis, es, est(he/her/it), sommes, etes, sont              (i am)
                                              Am= suis          Are= es/sommes/etes/sont         Is- est
Imperfect (was/were)  j'étais, étais, était, étions, étiez, étaient   (I was, were, etc)
Future        Je serai, tu seras, il sera, nous serons,vous serez,ils seront(it will be, il sera.) 
            Will             I will be, you will be, he will be(it will be easier, ce sera plus facile)
Passe              J'ai ete, tu as ete, il a ete, nous avons ete, vous avez ete, ils on ete
                                    j’ai ete au supermarche                     (I was)
Conditional Simple  je serais, tu serais, il/elle serait, nous serions, vous seriez, ils/elles seraient



Know present avoir endings for conjugations of all verbs in Passe or Imparfait and Future and Conditional. 
Avoir-  to have                                                                  having
Present                       J'ai, as, a, avons, avez, ont (vous avez and j’avais sound)
Imperfect                J'avais, avais, avait, avions, aviez, avaient(i had a car)HAD
Future                                    J'aurai, auras, aura, aurons, aurez, auront    (will have)****


Passe                       j'ai eu, tu as eu, il a eu, nous avons eu, vous avez eu, ils ont eu                                                                                                                                    ‘eww’(had)
Conditional Simple   j'aurais, tu aurais, il/elle aurait, nous aurions, vous auriez, ils/elles auraient






1)     Age :  J’ai 30 ans
2)     About one’s state of being :  J’ai soif/froid/fatigue/feelings fear
3)    Avoir used for the Passe-  I have/he has/they have left.
             eu is passé form of avoir means- had, got, receivedImperfect avoir means just had.

                                                                  (there had)
There was a lot of traffic on the expressway.  il y avait beaucoup de trafic sur l'autoroute.
We ate there and we discussed many things.  nous y avons mangé et nous avons discuté de beaucoup de choses                                     (we there had)
                    


    au fait- by the way
    en fait                     Actually(in Fact)
faire-  to do/make                                                                                          Making/doing
Present :        Fais, fais, fait, faisons, faites, font                                      (I do) 
Imparfait :    Faisais, 2, faisait, faisions, faisiez, faisaient (was doing, did, done)
Future :         Ferai, feras, fera, ferons, ferez, feront                               (will do) 
Passe              je l'ai fait, tu a fait, il a fait, nous avons fait, vous avez fait, ils ont fait
Conditional    je ferais, tu ferais, il/elle ferait, nous ferions, vous feriez, ils/elles feraient


  Someone/thing makes someone do something, or causes something to happen.
Il m'a fait laver la voiture - He made me wash.  Le froid fait geler l'eau

Faire often replaces an existing verb, even when the other verb may have been easier.
Cuisiner Faire la cuisine to cook.    refaire- to redo   defaire- to undo


                        (3rd prsn)         (its neccessary)    (needed)          (will be neccessary)
falloir-necessary/must/should     Pt: il faut      Impt: fallait      Ftr:  faudra  Passe: Fallu           

pouvoir-  able/can/may         Peux, peux, peut, pouvons, pouvez, peuvent(can)
Imperfect:                    pouvais, 2, pouvait, pouvions, pouviez, pouvaient(could) 
Future:                         pourrai, pourras, pourra, pourrons, pourrez, pourront(will be able)
Passe :                  j'ai pu, tu as pu, il a pu, nous avons pu, vous avez pu, ils ont pu
Conditional       je pourrais, tu pourrais, il/elle pourrait, nous pourrions, vous pourriez, ils/elles pourraient


                                                                                                            Telling            /saying
dire- to say/tell          Ledit means what)?   Dis, dis, dit, disons, dites, disent(i say)  
Imperfect                          disais, 2, disait, disions, disiez, disaient(i said)
Future                               Dirai, diras, dira, dirons, direz, diront   (will say)
Passe                                  j’ai dis, tu as dis, il a dit, nous avons dit, vous avez dites, ils ont dirent
Conditional                     je dirais, tu dirais, il/elle dirait, nous dirions, vous diriez, ils/elles diraient


*Vouloir- to want*                            Veux, veux, veut, voulons, voulez, veulent(want)
                                                question(voulez-vous, veux tu) will you?
Condit : Voudrais, 2, voudrait, voudrions, voudriez, voudraient (would like/want)
Imparfait-      voulais, voulais, voulait, voulions, vouliez, voulaient(wanted)
Passe :  Jai Voulu 
Future            Voudrai, voudras, voudra, voudrons, voudrez, voudront(will want)
En vouloir à quelqu'un-  to hold something against someone
Vouloir is followed directly by the infinitive, with no preposition. Je veux le faire

Savoir-  to know/know how/can      Sais, sais, sait, savons, savez, savent (know)
Imparfait:                     Savais, 2, savait, savions, saviez, savaient(knew/known)
Future:                         Saurai, sauras, saura, saurons, saurez, sauront(will know)
Passe                             j’ai sus, tu as sus, il a sut, nous avons sumes, vous avez sutes, ils ont surent 
Conditional                je saurais, tu saurais, il/elle saurait, nous saurions, vous sauriez, ils/elles sauraient

*voir-  to see                                  Vois, vois, voit, voyons, voyez, voient (i see, seeing)
Imparfait:                            Voyais, voyais, voyait, voyions, voyiez, voyaient(saw)
Future:                                   Verrai, verras, ‘on verra’, verrons, verrez, verront(will see)
Passe :        j'ai vu, tu as vu, il a vu, nous avons vu, vous avez vu, ils ont vu            (saw)

devoir-must/should/Have to                                                                                 Dois, dois, doit, devons, devez, doivent (I must)
            Imparfait:                        Devais(2), devait, devions, deviez, devaient(should have)
            Future:                     Devrai, devras, devra, devrons, devrez, devront(will have to)
            Passe              j’ai dus, tu as dus, il a dut, nous avons dumes, dutes, durent(i owed)

Tenir(to hold/keep)
Present:  Tiens, 2, tient, tenons, tenez, tiennent
Imparfait:  tenais, 2, tenait, tenions, teniez, tenaient
Passe:  j'ai tenu, etc
Future:  Tiendrai, tiendras, tiendra, tiendrons, tiendrez, tiendront
            “Tenez les yeux fermes.  Keep your eyes closed.”

Or:
To have/keep under control/run/manage/organize/handle
To take up.  Cette table tient trop de place.

Tenir à
(to value, care about, be attached to)
(tenir can mean anxious/eager with infinitive of a verb or ce que).

Tenir can also mean to depend on.(with ne... qu'à).
Tenir de:  means to take after/resemble, to have to do with.
Se tenir means to hold oneself, to be in a position, or to behave.


prendre- to take/to get                     Prends(2), prend, prenons, prenez, prennent (pris passe).         Entreprendre(undertake), meprendre(misunderstand), s’eprendre(fall in love)
tenir- to hold/keep(“here”)*             Tiens(2) tient, tenons, tenez, tiennent (tenu passe)
(many french expressions)  Tiens-  Hey there !  or ‘take this’.
CONGUGATE TENIR IN ALL FORMS LIKE ABOVE.
Laisser- To leave/let/left                    laisse, laisses, (2)e, ons, laissez, laissent(regular)*
Sentir-  to feel/smell                          sens, sens, sent, sentons, sentez, sentent
Devenir-  to become                          deviens(2), devient, devenons, devenez, deviennent
Rendre:  return*                                 rends, rends, rend, rendons, rendez, rendent
Aimer-   to like                                  j'aime tu aimes il aime nous aimons, aimez, aiment
                       j'aimerai, aimeras, aimera, aimerons, aimerez, aimeront (I would like/wish)
partir- Departure                                Pars, pars, part, partons, partez, partent
Montrer- To watch*                           montre, es, e2, ons, ez, ent----à  same pronounc?
Mettre-  to put           Permettre(allow or permit), transmettre(transmit), remettre(deliver), promettre(to promise), soumettre(submit), commettre(commit), admettre(admit), démettre(dismiss), s’entremettre(mediate).
the past participles of these verbs resemble their English equivalents:
Promettre: Promis- To promise;  Omettre: Omis- To omit;  Compromettre: Compromis- To compromise;  Commettre: Commis- To commit;  Admettre: Admis- To admit;  Soumettre:  Soumis- To submit

Si/S’- ‘If’, ‘then would’(future conjugasions).     
     -  Si(if) nous étudions, nous serions(would be/have/do/etc) plus intelligents.
-  Si nous prenons -  what about we take.  If we were to take…

                                                                                                                                               
Ideas which are uncertain are nearly always introduced by que(that).
il vaut mieux que   it is better that
éviter que*   to avoid that
redouter que*   to dread that
                                                                                                                         
You didnt have- vou ns’avez pas eu.  You had-  vous avez eu.(passe compose)
I saw Aurelie-  J’ai vu aurelie.  Je l’ai vu.  I saw her.
Ou avez-vous appris le francais ?  Where did you learn?(apprendre)
                                                                                                    avoir above
how did your trip gocomment s'est passée votre voyage aller?   Passe etre
Comment ça s'est passé?  how did it go ?                                        passé etre
What happened?  Ce qui s’est passé?                                                            Passé etre


an/année, jour/journée, matin/matinée, and soir/soirée  have different meaning.

(Masc) indicate a simple amount or division of time.
   
Je suis en France depuis deux jours.   I've been in France for two days.

In comparison, année, journée,matinée, and soirée (fem) indicate a duration/length.
   Nous avons travaillé pendant toute la matinée.  We worked all morning.



Look below at irregular verbs for Patterns

RE Verbs
Rendre:  (to return, hand in, pay off, produce, repay, surrender, vomit)
Prsnt:  rends, rends, rend, rendons, rendez, rendent
Imp:  rendais, rendais, rendait, rendions, rendiez, rendaient
Passe: ai, as, a, a, avons, avez, ont,  rendu*
Ftr:  rendrai, rendras, rendra, rendrons, rendrez, rendront

Tendre :  to tighten, tense; hang; set.  Adj.  Soft, tender
Present :  tends, tends, tend, tendons, tendez, tendent
Imparfait :  tendais, tendais, tendait, tendions, tendiez, tendaient
Passe :  ai, as, a, a, avons, avez, ont,  tendu*
Future :  tendrai, tendras, tendra, tendrons, tendrez, tendront

ER Verbs
Aimer :  to like, to love(person)
presnt:  aime, aimes, aime, aimons, aimez, aiment
Imp: aimais, 2, aimait, aimions, aimiez, aimaient
Passe:  j'ai, as, a, avons, avez, ont, aimé      
Future:  aimerai, aimeras, aimera, aimerons, aimerez, aimeront

Enlever(remove, snatch, carry away, dispose of, abduct, take off)
Present:  enleve, enleves, enleve, enlevons, enlevez, enlevent
Imp:  j'enlevais, 2, enlevait, enlevions, enleviez, enlevaient
Passe:  j'ai enlevé      
Future:  J'enleverai, enleveras, enlevera, enleverons, enleverez, enleveront

Ir Verbs
Agir(Act, effective, to take action, have effect)
Present:  agis, 2, agit, agissons, agissez, agissent
Imp:  agissais, 2, agissait, agissions, agissiez, agissaient
Passe:  j'ai agi
Future:  agirai, agiras, agira, agirons, agirez, agiront

remplir(fill, fullfill)
prsnt:  remplis, 2, remplit, remplissions, remplissez, remplissent
imp: remplissais, 2, remplissait, remplissions, remplissiez, remplissaient
passe:  rempli
future:  remplirai, rempliras, remplira, remplirons, remplirez, rempliront